I like to experiment in my business.
I try something – and check the data.
Then try something else – and see if that worked better or worse.
I noticed that although I had grown to 2300 + followers on my Second Act Mom’s Facebook Page, I felt like my reach had dropped. Not everyone was seeing my posts. I noticed that there were some people who hadn’t interacted with my content in quite some time. I kept checking my insights, but wasn’t happy with the results.
So, believing that quality is better than quantity, I decided to remove 1,000 likes. You can see the dramatic drop in likes in my insight below.
I was scared – but decided to do this back in the end of September.
I wasn’t sure what the results would be – but my hunch was that my engagement would increase due to followers who were interested in my content.
What has happened since? I’m up to 1355 likes. I have more engagement, more shares, more views – everything is up.
Now you may not think it’s dramatic – others have more likes, and have more dramatic increases – but I’m happy with my experiment. I’m glad that more people are seeing and interacting with my content. And I hope it continues.
I also did the same in my Facebook Group. (It’s actually easier to see who is engaging with your content in groups.) And I had a similar response there – more interaction, more engagement – and more people seeing my posts.
The moral of the story? Don’t be afraid to experiment in your business! You never know what might happen.