Second Act Moms' Blog

Sharing Our Tips and Tricks for Mom Entrepreneurs
Why Words Matter for Your Business

Why Words Matter for Your Business

 So many entrepreneurs think they know their clients. They think they know their problems. They create solutions for what they think their clients want. They try to sell the solution they think they want. And often hear crickets. I want tell why this doesn't work -...

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3 Reasons to Use White Space on Social Media

3 Reasons to Use White Space on Social Media

 a a l Recently, I have seen more and more posts on social media with just line after line of text. No returns...No bullets... I don't know what happened.  Why are people doing this? White space is a well-known term in the design field and also in connection with...

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Why Do a Brand Photo Shoot for Your Business

Why Do a Brand Photo Shoot for Your Business

When you have an online business, photographs are so important in order to convey you, your personality, the “know-like-trust” factor so that people are going to want to purchase from you or use your services. As your business grows, you will see the need for a lot of...

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Start Where You Are

Start Where You Are

"But Karen, I want a website like Marie Forleo."  My answer?  "Start Where You Are!" I can't tell you the number of clients I've had who want a website like Marie Forleo or Ali Brown or _____(other top entrepreneur). I would too - but they're custom websites and...

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